RFID UHF paper sticker tag

Today, when consumption is downgraded, it is not only Pinduoduo, but also Decathlon. People no longer only pursue the halo that celebrity endorsements bring to sports brands, but pay more attention to the cost-effectiveness of brand products, and are willing to spontaneously advertise brands on social media after experiencing high cost-effectiveness products.     Behind the high cost performance ratio is Decathlon's ultimate control of cost. Decathlon has paid attention to standardization and modularization in the product design stage. By using standardized parts and modular design, the demand for customized and special parts can be reduced, thus improving production efficiency and reducing production costs; In addition, Decathlon controls costs from the source, optimizes the procurement process, selects suppliers with cost advantages and establishes long-term cooperation with them. Meanwhile, through centralized procurement and batch procurement, procurement costs can be reduced. Decathlon adopts the heavy asset business model, and maintains its own production plant, logistics base and design and research team. This full chain asset self-control model is conducive to reducing the costs of each link and improving overall efficiency. Compared with other brands, Decathlon adopts a strict inventory control strategy and a real-time inventory management mode to accurately track the sales of each product and avoid inventory backlog and waste. Reduce inventory costs through reasonable inventory planning and control.   It is worth mentioning that Decathlon also strictly controls the advertising expenses. We have hardly seen any advertising by Decathlon, because Decathlon has strict regulations that the annual advertising expenses cannot exceed 1% of the turnover.     Through these methods, Decathlon has reduced the cost of goods. Not only that, they have also adopted a pricing strategy that benefits consumers. According to the financial report disclosed by Decathlon in 2023, their net interest rate in 2023 is only 6.5%, far lower than other peers.   Such a "stingy" company actually began to use RFID to manage their products ten years ago. We should know that the price of RFID UHF passive tags ten years ago was more than twice the current price. Many businesses complain that the cost of using RFID is too high, but why does Decathlon, which pays most attention to cost, still use it on a large scale?   Judging whether the cost of using RFID is expensive or not depends on its value.   Let's take several main roles played by RFID in Decathlon as examples to see why RFID is worth it.   1. Reduce labor costs   The high efficiency of UHF tags can help businesses save labor costs in two aspects. The first is in the warehousing process, whether it is inventory counting in transit or in store warehouses. Without RFID tags, it will consume a lot of manpower and is prone to errors. However, adopting UHF RFID tags only requires a small number of people to achieve rapid inventory.   According to Bernard MAUGEIN, vice president of Decathlon China and director of retail operations, Decathlon used to spend more than 140000 hours on manual inventory every year, with an average accuracy rate of 86% -90%. Now for a 4000 square meter mall, it takes only 1.5 hours to complete the inventory with RFID inventory machine, and the accuracy is 99.2%.   The second step is the checkout process. In traditional stores, each store requires someone to be stationed at the checkout counter for settlement. The number of people varies depending on the size of the store and customer flow. After using UHF RFID, consumers can achieve self-service checkout.   2. Accelerate supply chain turnover efficiency and reduce product loss   Decathlon's supply chain is all over the world and belongs to FMCG, which consumes a lot. The use of UHF RFID tags can help enterprises to visualize the supply chain and speed up the inventory efficiency. Moreover, according to Bernard MAUGEIN, vice president of Decathlon China and director of retail operations, RFID helped Decathlon reduce the loss rate of goods by 9%.   3. Quickly obtain consumer shopping feedback and expand the profit of a single best-selling category   RFID UHF passive paper sticker tags can achieve the visualization of sales data, allowing manufacturers to make quick decisions based on market preferences, invest more resources in producing products that consumers love, and enable manufacturers to achieve flexible production. Moreover, through clothing networking, they can recommend products that consumers like or match better, further stimulating consumer demand.   In fact, part of Decathlon's sales source is to replace other brands. For example, a brand has a popular style of shock jacket, but consumers feel that the price is too high, they will turn to Decathlon to find the same type, and Decathlon will immediately arrange the production and transportation of goods according to the feedback, so that the goods will not be sold out. In this way, it can expand the profits of single hot selling categories. Decathlon China's vice president of retail operations director said that RFID helped Decathlon achieve 5% sales growth.   Any RFID UHF passive and 2.45GHz active products interest, pls visit our official website: www.rsrfid3d.com